About This Project
Full Case Study
`Zee Rishton Ka Mela is a festive entertainment special broadcast on Zee TV that brings together popular television actors from various shows onto one vibrant stage. The project involved designing the official show title/logo, previsualization concepts, and final title artwork.
The design went through multiple previsualization rounds before arriving at the final title — a bold, festive typographic lockup featuring Devanagari script styled with ornate peacock motifs, warm orange and purple color palette, and celebratory decorative elements reflective of Indian festival aesthetics.
The final deliverables included the show title in multiple treatments (white-on-orange and full-color variants), promotional keyart, broadcast packaging assets, and digital creatives for Zee5 and social media platforms.`